How to Face Your Fears and Vlog: An Epic Guide
For years I’ve known I needed to dive into the personal branding challenge of the decade: how to create a vlog.
Yet, until recently, I have hesitated to start a vlog for a few reasons.
I wouldn’t say it was camera-phobia, or fear of being on camera, that held me back from creating a vlog, but more a feeling of inadequacy.
The Internet ain’t no passing fad … basically everyone is online now, and it seems like everyone is sharing… and constantly.
What could I possibly have to add to the noise?
As a video production professional, I don’t doubt the value of video, but most of our client work is high-production-value content that requires time and a meaningful investment to create.
How to create a vlog that is both practical and actually worth sharing?
Who is This Guide For?
This guide is especially for you if you’re thinking of starting a vlog but you find yourself hesitating because you doubt yourself. You have a strong feeling that this is something that will help you or your brand, but you need some knowledge and/or inspiration to start.
This guide is NOT for you if you think vlogging is dumb or you’re confident that sharing yourself on video is just not your cup of tea. I’m not here to convince anyone that doesn’t want to be convinced.
Why Most People Won’t Create a Vlog
Here are the 4 main fears about vlogging and why most people won’t dare start a vlog.
Let’s examine the fears and debunk them one by one. I hope my experience helps you overcome your own fear of vlogging so that you can start reaping the rewards.
Fear #1: I’m boring. No one will care.
It’s easy to get down on yourself when you’re consuming social media because some people’s lives seem so damn exciting, and you can’t imagine that your day-to-day could be that interesting to anyone.
The truth is, though, that you have a unique perspective on certain things that other people hadn’t considered.
When I created my vlog I started getting comments on Facebook about certain things I was saying that people found valuable, funny, or insightful.
As you go through your life or career you learn some things, you are excited about some things, and you have concerns about some things.
Believe it or not, some people would like to hear your honest perspective, and your vlog is the perfect platform to provide it.
Fear #2: I look/sound stupid on camera.
Do you remember the first time you heard your voice on tape? You probably felt embarrassed and asked yourself, “I sound like that!?”
The first time you saw yourself on video, you probably cringed and also asked yourself, “I look (or act) like that?”
News flash: You DO sound like that. And you do look (or) act like that! And yet, when was the last time that someone noticed anything odd about that?
Just like in real life, some people when they “meet” you on video will like you, and some won’t. Your vlog is for the people who do, and those people don’t think you look or sound stupid on camera.
Fear #3: Person A, B, or C will judge me.
When I’m having a hard time, I tend to go quiet on social media. It seems the longer you’re away, the harder it is to come back.
In the back of my mind, “Imposter Syndrome” kicks in and I begin imagining that one person who is a social media guru, and who I’m not particularly good friends with, and they see me start sharing and vlogging and becoming more vocal online and they think, “who the hell does he think he is walking in here and acting like he owns the place?”
Are you really going to deny yourself the epic value of vlogging (see next section) because of a few people who might judge you?
You have as much right to come out of your shell as you do to exist on this planet.
Fear #4: I’m not creative or even technically savvy enough to shoot and edit a good video.
Maybe you’re not particularly good at photography, videography, computers, etc.
Well, as long as you want to, then you can learn and get better at vlogging. If you have the resources or relationships you can also rely on the help of others to produce your vlog.
Anyway, the beauty of your vlog if you stick to it will be looking at the evolution of the work over time, and how much better your 100th vlog is compared to your first.
The Epic Value of Vlogging
Now that you’ve faced the 4 main fears about vlogging above, consider the epic value of vlogging.
Below are the reasons why it’s worth getting out of your comfort zone to create a vlog. If you can make it to the other side of your fears, there is much to be gained from starting your vlog.
I hope that reflecting on the value that I’ve discovered in vlogging will help inspire you to create your own vlog.
Value #1: Create a vlog to share your vast insight, experience, and personality with people you most want to have a relationship with.
As a leader in your industry,
Value #2: Create a vlog to create a brand identity around your most competitive advantage: your personality.
Value #3: Create a vlog to get comfortable communicating about your life and business.
Value #4: Create a vlog to document your journey of self-imprvement and build a lasting legacy.
How to Create a Vlog
To create a vlog, consider your content and capabilities. The two most important questions are
- What are the messages and stories you will share on a regular basis?
- What are the tools you will use to capture and produce this content?
What is the Best Vlog Camera & Equipment?
Although as a video production company we own thousands of dollars worth of equipment, I’ve decided to create the current iteration of my vlog with my smartphone and under $100 of accessories.
While I’d like to improve the production value of my vlog in time, I’m starting small to prove the point that anyone with access to a smartphone can create a vlog.
Below is a list of all of the tools I’m using to create my vlog.
1. iPhone 7 Plus
2. Macro/Wide Lens Attachment
2. Filmic Pro app ($15)
3. Selfie LED ($8.99)
4. Joby Tripod ($45) and
5. Manfroto tripod
What are Production Principles and Best Practices?
How to Edit a Vlog?
What Should I Share on My Vlog?
These days, a brand that wants to break through the noise must be storytelling regularly. And starting a vlog is the best way to do it.